Being an authority or expert in your particular area or field gives you a big edge when you’re looking to get incubated. A tech-heavy business, for example, has a better chance of funding if the founders and lead team is equally tech-heavy.
The same applies across other fields including business and marketing.
Experience is largely based on years of practice and know-how when it comes to operations around a particular field.
While most developers and project teams believe that having a viable product is enough to get you funding, learning how to pitch is equally crucial.
Here are a few tips on how to pitch:
Have a one-liner pitch. In order to do this, complete the sentence below:
“[Insert the project name] is developing …[a defined offering] ….. to help ……[a defined audience] ….. [solve a problem] ……. with …… [the secret sauce]….”
Create a Pitch Deck
Create a presentation with atleast 3 slides for each of the points defined which are – Problem. Market. Solution.
6. Write Down Your Business Plan
Your business plan needs not be complicated. Here is a simple way to come up with a business plan: – One Line Pitch (max 140 characters) – Summarize their business. (max 450 characters) – Define customer problem. (max 210 characters) – Define their market. (max 450 characters) – Describe the solution they sell. (max 450 characters) – Sales and marketing strategy. (max 450 characters) – Describe their business model. (max 210 characters) – List their competitors and natural partners in their ecosystem.