Personalized and Franchise Community Tokens Are Growing Rapidly with No Signs of Slowing, Latest Messari Report Reveals

A new report reveals that non-fungible community and personalized tokens (NFTs) have surged in combined fully diluted market capitalization with no signs of slowing.

The new report, dubbed, ‘NFTs Surge While The Foundation for Community Tokens is Paved’ is a review of the NFTs space and digital collectibles and their massive growth in Q3, 2020.

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The NFT purchase price, according to the report, has increased 7x over the third quarter of 2020 to hit $161 up from $23.

A number of these digitally-verified collectible NFTs have been selling out within minutes with most activity happening in Q3, 2020 as the screenshot of one of the more popular collectibles shows below.

A segment of new collectors who joined NBA Top Shot marketplace. Of those purchasers, nearly 75% joined NBA Top Shot in September and October

Here are some of the key highlights from the report:

  • NFT market is taking off – NFT volume on Ethereum exceeded $120 million and likely $20m greater as it excludes newer platforms like Rarible
  • The average NFT purchase price significantly increased over the quarter – NFT price reached $161, the highest since the launch of CryptoPunks and Cryptokitties in 2017
The average spending on NFTs has beaten the historical average of $23 for 150 consecutive days
  • Greater demand this cycle round – There is a growing number of users willing to pay for unique digital collectibles and other non-fungible tokens
  • NFT as an investment gains broader recognition – The idea of NFTs as an investment category is catalyzed by liquidity mining and a renewed understand of the potential applications of digital ownership through NFTs
  • NFT liquidity mining sparks off rapid growth – Implemented in different capacities and via partnerships, this is helping inject greater value to tokens
  • Community token movement is in its early stages – Individual and franchise fan tokens have seen a surge as major brands increasingly become aware of their massive potential to capitalize on their unique asset
The top 3 Chiliz fan tokens fully diluted value exceeded $120 million

Some of the broad categories for capitalizing on the growth of the NFT sector are:

NFT sector investment categories
  • Collectibles
  • Financial products, derivatives, and indexes
  • Platform governance tokens
  • Social tokens
  • Platform tokens and infrastructure

Here are the report conclusions:

The top community tokens surpassed $15 million in fully diluted market capitalization
  • There is a growing shift towards focusing on protocols that provide the greatest value creation for users
  • Platforms or protocols that provide exclusive experiences and reward early contributors will continue to expand their communities
  • Revenue streams may not be essential for community growth in the short term, but eventually, users and investors will favor communities that distribute monetary value to loyal constituents
  • The largest addressable markets – and the most lucrative investments – in the Web 3 space will be platforms that democratize and create communities whether in gaming, music, media, and other industries

The report concludes by saying:

“If there’s a common theme in crypto to be learned from the past few months it’s this: join a community early, provide value, and get rewarded.”


You can download the full report here.



About Messari

Messari is the industry’s leading market intelligence company focused on the digital asset ecosystem. Our tools and research solutions provide customers with actionable insights to confidently make decisions in the fast-moving cryptoasset space. Since our inception in 2017, we’ve built strong relationships with the industry’s top thinkers, investors, and builders from today’s most promising projects.




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