[WATCH] Luno Fundraising 1 BTC to Assist Small Farmers Across South Africa

Luno, a leading crypto exchange in Africa, has announced it has partnered with the World Wide Fund for Nature (WWF) in support of climate smart farming in South Africa.

The exchange is kickstarting a fundrasing campaign to raise 1 BTC in support of the problem area as a way of giving back to the community.

According to a Luno blog post, South Africa has approximately two million smallholder or household farmers who mainly rely on the land to feed their families.


SEE ALSOLuno Gains 1 Million Users in Just 3 Months to Cross the 8-Million Customer Milestone – Over 300, 000 from South Africa


The livelihoods of these small farmers have been affected by intense weather events which erode soils and landscapes making the environment less productive for agriculture and livestock.

WWF in South Africa is already making an effort to address the identified problem by partnering with Mahlathini Development Foundation to promote, capacitate, and support rural smallholder farmers to commit to climate smart farming practises and obtain better access to trading and alternative market.

Climate smart farming has been found to be a a good remedy for declining biodiversity and crop volumes globally and a solution that can help farmers in South Africa increase crop productivity, reduce harmful emissions in agriculture, and produce drought resistant crops.

Luno is thus seeking to help WWF South Africa in its efforts to:

  • Provide training to farmers
  • Develop collective stewardship initiatives around conservation-worthy landscapes
  • Utilize various incentives to improve market access
  • Help farmers shift away from unsustainable agricultural systems

As part of the campaign to raise 1 BTC, crypto enthusiasts can take part by sharing a video on social media about why they are investing in Bitcoin for their future.

For every video shared tagging @LunoGlobal and using the hashtag #investingtogether, Luno will donate 500,000 satoshis (currently worth roughly $200) to the WWF.


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