Africa’s Mega Telecom, MTN, Joins the Metaverse After Acquiring Virtual Land on AfricaRare

In a press release, MTN, one of the largest telecommunications companies in Africa, has announced its purchase of virtual land on Africarare, an immersive virtual world that features exclusive art, land and avatars.

This purchase will see MTN owning 144 plots of virtual land with an overall area of 12x12m.  

Speaing about the purchase, Bernice Samuel, MTN’s Group Executive for Marketing said:

“We have always been at the forefront of technological and digital changes and we remain alive to the exciting opportunities the metaverse presents for us and our customers.”

– Group Executive for Marketing, MTN

The move makes MTN one of the first African companies to embrace the idea of a metaverse.


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An evolution of the internet, the metaverse can be seen as online spaces where people can socialize, work and play as avatars. Those spaces are shared and always available; they don’t disappear when you’ve finished using them, like a Zoom call. 

Some of the technological concepts believed to be forming the metaverse include:

  • Virtual reality
  • Augmented reality
  • Digital tokens
  • 3D computing

In October 2021, Facebook announced that it was rebranding itself to ‘Meta’ to reflect the company’s focus on building the metaverse, a virtual world where people work, play, learn, and connect with their friends and family.

Globally, besides Facebook, major tech companies including Microsoft, Google, and Quallcomm have unveiled Metaverese plans.


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