People in Developing Countries Find the Metaverse More Interesting Compared to Rich Countries, Says WEF Survey

Despite the varying levels of enthusiasm and awareness, respondents are widely expecting apps using the metaverse to increasingly have an impact on people’s daily lives over the coming decade.

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A new survey conducted by IPSOS for the World Economic Forum (WEF) finds that half of adults across 29 countries say they are familiar with the metaverse, with a similar number having positive feelings about engaging with extended reality (XR) in their daily lives.

But anticipation about this new era of digital technology is significantly higher in emerging countries than it is in most high-income countries. More than two-thirds of people in the following countries answered that they fell positive about engaging XR:

  • China
  • India
  • Peru
  • Saudi Arabia
  • Colombia

This is compared to fewer than a third in Japan, Great Britain, Belgium, Canada, France and Germany.

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According to the survey:

“Levels of familiarity with virtual reality, augmented reality, and the metaverse show a similar pattern.

More than two-thirds in Turkey, India, China, and South Korea report being at least somewhat familiar with the metaverse, compared to fewer than one-third in Poland, France, Belgium, Germany, and the Netherlands.”

– IPSOS

Unsurprisingly, younger adults are the most familiar with – and look the most favorably on – new technologies. In addition, those with a higher level of education are more positive about the metaverse.

Despite the varying levels of enthusiasm and awareness, respondents are widely expecting apps using the metaverse to increasingly have an impact on people’s daily lives over the coming decade.

People expect the biggest changes in:

  • Virtual learning
  • Entertainment
  • Virtual work settings

The survey was conducted between April and May 2022 and takes into account the views of more than 21,000 adults.

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