MILESTONE | Smile Identity, Africa’s Leading Digital ID Service, Hits 75 Million Identity Verifications and Rebrands to SmileID

The new milestone comes just 3 months after the service crossed 60 million users. Smile Identity now powers over 4% of Africa.

Smile Identity, an Africa-focused identity verification solutions provider, has rebranded to Smile ID after completing more than 75 million identity verifications and establising Africa’s most robust suite of KYC/AML products.

The new milestone comes just 3 months after the service crossed 60 million users.

Following the milestone, BitKE had an exclusive interview with the CEO of Smile Identity, Mark Straub, who revealed that the company now powers over 4% of Africa’s population when it comes to digital ID verifications.

In a statement, Mark Straub, CEO, Smile ID, said:

“KYC in Africa is evolving and maturing, and businesses need a lot more than identity verification:

  • They need access to global AML and watchlists
  • They need to verify the IDs of people from around the world doing business in Africa, and
  • They need to be able to support Africans as they travel

Over the last six months, we have made major investments in our platform, which we are rolling out this quarter in conjunction with our new brand; the refreshed brand simply reflects the improvements we have made in our products.”

According to Straub, simplifying their name to Smile ID embraces what many people already call them and moves the company to a place where businesses can consolidate more services with one provider. “For all things ID, we Unlock Digital Africa.”

As part of the rebranding effort, Smile ID has introduced a fresh logo and a vibrant color palette, reflecting the company’s vision to facilitate unhindered access for Africans by simplifying the verification and onboarding process for global businesses.

By collaborating with Africa’s most ambitious and valuable companies, Smile ID aims to unlock a secure future where digital trust becomes the norm. The company sees itself as the key to open the door to this promising future.

Additionally, the company has recently launched a redesigned website, located at, featuring a modern and updated appearance, enhanced user experience, and a wealth of new resources concerning KYC regulations and best practices throughout Africa.

As part of the rebrand, Smile ID is excited to announce several product updates:

  • New SDKs: Smile ID has released beta versions of new V10 SDKs for Android and iOS, designed for enhanced reliability, simplified integration, and powerful features
  • Fraud Detection with Smile Secure: A new add-on tool that helps prevent fraud by notifying businesses if a user has previously signed up for their service
  • KYC Web Links by Smile: A no-code tool enabling businesses to onboard users by sending a link to a pre-built web flow for capturing selfies, ID numbers, and document images

The rebranding will take effect immediately and will be applied to all of the company’s product offerings and services.




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