Ethereum Name Service (ENS) has joined forces with domain registrar, GoDaddy, enabling internet users to link their domain names to ENS.
The objective is to bridge the gap between the DNS protocol utilized by conventional websites and the blockchain-based names offered by ENS. By integrating DNS with ENS, more than 20 million GoDaddy users will gain access to the advantages of ENS blockchain infrastructure, including the ability to receive cryptocurrency payments.
ENS stands out as the most extensively adopted naming protocol in the crypto space. It empowers users to link human-readable names, such as ‘bob.eth,’ to complex Ethereum addresses, which is similar to the functionality of DNS in website URLs.
GoDaddy announces partnership with Ethereum Name Service to offer customers an effortless way to connect their domain to their ENS-compatible crypto wallet. Crypto payments have never been easier to receive. Read all about it: https://t.co/AY6RD8SUpP pic.twitter.com/Me5rafLLx2
— GoDaddy (@GoDaddy) February 5, 2024
“Because crypto wallet addresses are composed of long and complex strings of characters, they can be challenging to remember, and as a result, users search to find more shareable blockchain identifiers. The problem is that these alternate identifiers are not supported in the Domain Name System (DNS) and require additional navigation of unfamiliar blockchain technologies,” said GoDaddy.
“ENS has been pioneering a blockchain-based solution, allowing crypto wallets, apps and services to link to a domain name via DNS without having to pay gas fees and requiring no additional costs, enabling domains to act as web addresses for the wallets themselves.”
According to GoDaddy, this collaboration enables users to seamlessly link their domains, like a .com, to their ENS-compatible crypto wallet. The firm emphasizes that receiving crypto payments has never been more straightforward.
“By pairing up ENS names and GoDaddy domains, we will streamline the way users interact with web domains, blending the familiarity of the DNS with the potential of blockchain technology,” said Nick Johnson, founder of ENS.
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