LAUNCH | Unstoppable Domains Launches First Buy and Sell Marketplace for Tokenized ‘.com’ Domains

The industry-first platform offers unparalleled convenience and a seamless trading experience to all buyers and sellers of web2 and web3, regardless of their familiarity with Web3. 

Leading Web3 domains and digital identity provider, Unstoppable Domains, has announced the launch of the Unstoppable Marketplace for Web3 and – for the first time in the industry – tokenized ‘.com’ domains, enabling users to seamlessly list and buy a range of Web3-enabled domains.


“In the ever-evolving world of Web3, the need for a seamless and user-friendly platform to trade onchain domain names has never been greater,” said Sandy Carter, Chief Operating Officer at Unstoppable Domains.


“We are excited to announce the launch of the Unstoppable Marketplace, allowing users an easy way to buy and list Unstoppable Web3 and tokenized .com domains directly on our website.”


Tokenization lets you bring your .com Web2 domains on-chain to unlock Unstoppable Web3 domain features. Like any Web3 domain from Unstoppable, tokenized .com domains are stored in your digital wallet and function in the same way with an incredible suite of added functionality. This means you can add your cryptocurrency addresses to your .com domain to simplify sending and receiving crypto, eliminating the need for complex wallet addresses.

One of the new marketplace’s main goals is to make domain trading as easy, streamlined, and convenient as possible – from listing or buying to completing transactions and managing transfers. To this end, alongside cryptocurrency payments, the platform has added support for credit card and PayPal payments and Apple Pay and Google Pay on mobile devices.  This allows non-crypto-native users to effortlessly make transactions under $10,000.


The platform is the first marketplace in the Web3 industry to support these traditional payment methods. Similarly, Unstoppable Marketplace is also pioneering support for tokenized .com domain trading, offering unparalleled access to a variety of tokenized domain options.


During a demo with some of Unstoppable’s top users, feedback was positive. One user remarked:


“The interface is incredibly easy to navigate,” while another praised it as “a great way to showcase a marketplace for both onchain domains from .com to .crypto.”


Earlier this year [2024], Unstoppable announced it was bridging the gap between Web2 and Web3 by launching tokenization for .com domains. When tokenized, traditional domains such as ‘.com’ become dynamic, tradable assets that can be easily bought, sold, and leased, enhancing their market reach. Tokenization also extends the utility of conventional domains. This includes sending and receiving cryptocurrency via a domain, linking it to a decentralized website, or using it as a unique identifier. These domains can also be connected to social profiles, digital assets, and business operations, creating a unified and robust online presence.

For sellers, the marketplace offers a suite of streamlined features and functionality that allows them to:


  • Easily list and manage their domains
  • Access a wider audience thanks to flexible payment options, and
  • Enjoy hands-off automatic transfers after a domain is purchased, ensuring a seamless and hassle-free experience


On the buyers’ side, Unstoppable Marketplace allows users to:


  • Quickly and conveniently discover Web3 and tokenized .com domains in one place
  • Enjoy the convenience of both traditional and crypto payment methods, and
  • Benefit from automatic and guaranteed domain transfers after purchase, ensuring that bought assets are received promptly and securely


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