The market cap of meme coins soared by over 500% in 2024, driven by a shift in how investors, particularly younger generations, view their value, says a new report by DWF Labs.
According to the report, the memecoin category outperformed all other crypto asset classes in 2024, with its market cap surging by 500% – rising from $20 billion in January to $120 billion in December 2024.
“Their success challenges traditional notions of intrinsic value and asset fundamentals, suggesting that in the digital economy, community consensus and social capital can be as powerful as traditional financial metrics,” wrote DWF Labs.
Tokens launched in 2024 such as Chill Guy and Andy Eth, posted gains of over 47,000 percent. For early adopters of such virtual assets, the gains mean significant profits on their portfolio.
The achievement of such tokens was driven by the launch of fast and user-friendly token generation platforms like Pump.fun, which enable users to create new meme coins within minutes. As a result, thousands of meme tokens were released in the first few months following the platform’s debut.
[TECH] REPORT | MemeCoin Creation Platform, https://t.co/fMWoaORGuI, Collected $525,000 in Average Daily Fees, Says Solana Q2 2024 Report: Solanas DeFi TVL fell by 9% QoQ to $4.5 billion, ranking it fourth among networks i.. https://t.co/OyX31nhtpO via @BitcoinKE
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Being listed on major exchanges such as Binance has also boosted the memecoins, with 12 ot of the 15 meme tokens listed on Binance for example, experiencing substantial value gains following their launch on the platform.
MARKET ANALYSIS | 80% of #MemeCoins in 2024 Witness Significant Growth After Listing on #Binance
60% of the memecoins listed on Binance in 2024 were built on @solanahttps://t.co/DbvcP63vZt @solana_daily @binance pic.twitter.com/29dcPWfUWr
— BitKE (@BitcoinKE) November 13, 2024
MemeCoins such as:
- Moo Deng (MOODENG)
- DogWifHat (WIF), and
- PopCat (POPCAT)
saw prices surge by over 200% following their listing on Binance, while the Neiro (NEIRO) memecoin skyrocketed by nearly 7,600% after going live on the exchange.
According to the report, the meme coin sector has emerged as a sophisticated market vertical, highlighting how tokens like DogeCoin – once created as a joke – have transformed into legitimate assets, drawing significant investment and attention from institutions.
DWF Labs also pointed out that meme coins have a strong appeal among younger investors, signaling a shift in how this group views wealth-building and community engagement.
For these younger investors, meme coins are not just seen as worthless tokens; they represent digital culture and serve as symbols of community expression.
“Their success challenges traditional notions of intrinsic value and asset fundamentals, suggesting that in the digital economy, community consensus and social capital can be as powerful as traditional financial metrics,” wrote DWF Labs.
Cryptocurrency market analysis firm, Chainalysis, observed a rising interest in these tokens, particularly in Africa, where most crypto owners trade them as a primary source of income rather than for portfolio diversification, as seen in other parts of the world.
“Someone is always going to be interested in a token that seems like it could make you the next couple thousand dollars,” said Moyo Sodipo, co-founder of Nigerian crypto exchange, Busha.
As we enter 2025, market participants expect meme coins to perform similarly to their 2024 gains. These expectations are based on investors’ anticipation that the crypto market will follow its typical four-year cycle, potentially triggering another rally in the coming months.
During market uptrends, meme coins tend to outperform well-established cryptocurrencies like Bitcoin and Ethereum. However, they also underperform other assets during market downtrends.
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