The crypto world is evolving at breakneck speed, and it’s clear that existing systems are struggling to keep up. Brian Armstrong, CEO of Coinbase, has called for a dramatic shift in how tokens are listed, as the market sees a staggering 1 million new tokens launched every week.
With blockchain technology advancing and new platforms allowing anyone to mint tokens with ease, the current approval process just isn’t cutting it.
In a recent post, Armstrong highlighted a key issue: the flood of new tokens is overwhelming traditional listing protocols.
We need to rethink our listing process at @coinbase given there are ~1m tokens a week being created now, and growing. High quality problem to have, but evaluating each one by one is no longer feasible. And regulators need to understand that applying for approval for each one is…
— Brian Armstrong (@brian_armstrong) January 26, 2025
While it’s an exciting sign of crypto’s exponential growth, it’s also a logistical nightmare. The process of manually evaluating and approving each token is no longer feasible in this new age of token creation.
The Token Tsunami: A Million New Assets Weekly
Armstrong pointed out that tools like token generators and no-code blockchain solutions have turned the tokenization process into something anyone can do, regardless of technical know-how.
With this surge in new assets, Armstrong proposed a new system to help manage the chaos: a block-list approach.
Under this model, tokens would be listed by default, unless flagged as dangerous. This would be done using a combination of user feedback and automated on-chain data scans. By embracing this system, Armstrong believes we can scale the ecosystem more efficiently while also giving users more power to make informed decisions.
Regulatory Innovation is Key
But the token explosion isn’t just an operational challenge – it’s a regulatory one, too.
Armstrong called on regulators to evolve alongside the crypto space, pointing out that traditional methods simply can’t handle the speed of innovation. He emphasized the need for innovative regulatory frameworks that can protect investors without stifling growth.
“Both public and private sectors need to collaborate,” Armstrong said, stressing that crypto’s rapid pace demands new thinking.
“The scale of crypto innovation cannot be managed with outdated systems.”
Empowering Users and Embracing Decentralization
Coinbase, under Armstrong’s leadership, is also doubling down on decentralization.
The platform is working to integrate decentralized exchange (DEX) options more seamlessly, ensuring users can easily navigate both centralized and decentralized markets.
Armstrong’s vision is clear: make decentralized trading as intuitive as centralized exchanges, removing the barriers that currently exist between the two.
As one of the largest crypto exchanges globally, Coinbase’s approach could shape the future of how the industry handles rapid token creation and decentralization. Armstrong’s call for a new regulatory and listing model signals a shift towards a more scalable, secure, and user-focused crypto ecosystem.
$GRT #GRT 🚀 #GRTcommunity 🌐
“Other notable holdings on Coinbase include 930 million GRT (The Graph)”REPORT | Binance and Coinbase Continue to Dominate the Crypto Industry with Largest Supply Statistics in 2023 – https://t.co/lwR9rGqhUW
— Planning for the Web3 (@web3planning) January 17, 2024
In an era of unprecedented blockchain development, Armstrong’s words serve as a reminder that innovation must be met with innovation – both in the way we handle token listings and the way we regulate the space.
The future of crypto depends on it.
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