Tunisian fintech startup, EasyBank, has raised 1.2 million Tunisian Dinars ($370,000) to support its ambitious growth strategy across the Middle East, North Africa, and France.
The company, dedicated to making financial services more accessible through innovative digital solutions, intends to use the funds to improve its platform and expand its presence in underserved markets.
Established in 2023 by a team of fintech entrepreneurs and experts, EasyBank is headed by CEO, Mohamed Khelifi. The startup’s stated mission is to streamline banking products and enhance financial accessibility, especially for individuals and businesses encountering obstacles to traditional banking.
Utilizing advanced artificial intelligence (AI), EasyBank provides personalized financial guidance and simplifies loan eligibility assessments, striving to minimize the complexity and time required to access credit.
“Our goal is to bridge the gap between traditional banking and the digital economy,” said Khelifi.
“With this investment, we are well-positioned to scale our operations and bring our solutions to new markets, ensuring that more people can benefit from transparent and efficient financial services.”
EasyBank’s platform aims to tackle the challenges faced by unbanked and underbanked communities, especially in areas with limited access to traditional financial institutions. Its AI-powered tools analyze user data to deliver personalized financial recommendations, making it easier to apply for loans and access banking services.
The investment comes at a time when the startup ecosystem in the Middle East and North Africa (MENA) is experiencing shifts in funding dynamics. In 2024, MENA startups attracted $2.3 billion in investments, reflecting a 42% decline from the previous year (2023).
NORTH AFRICA | Fintech Dominated Investments in the #MENA Region in 2024, Web3 Took Second Spot
From a country point of view, #Egypt took third place, attracting $334 million in investments across 84 startups.https://t.co/i4SRnzMRYc pic.twitter.com/nsGW7FF7U0
— BitKE (@BitcoinKE) January 30, 2025
Despite this overall drop, fintech remains the leading sector, accounting for 30% of total investments and securing $700 million across 119 startups.
Tunisia, in particular, continues to make strides in the fintech space, attracting $13.1 million in funding. EasyBank’s expansion aligns with this growing momentum as the company seeks to capitalize on the increasing adoption of digital financial services in the region.
By leveraging AI-driven solutions, EasyBank aims to bridge financial accessibility gaps and strengthen its presence in key markets across MENA and France.
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