Binance recently hosted a community event in Kenya, bringing together key industry stakeholders, regulators, and crypto enthusiasts. The event was attended by Eng. John Tanui, the Principal Secretary in the Ministry of Information, Communications, and the Digital Economy, as well as Rachel Conlan, Binance’s Chief Marketing Officer joined to engage with the local community and highlight Binance’s commitment to Kenya’s digital economy.
Twas great having you #Binance CMO, @RachelConlan in Kenya
Karibu tena @binance @BinanceAfrica pic.twitter.com/InVWGJk6kp
— BitKE (@BitcoinKE) March 20, 2025
Speaking at the event, Eng. John Tanui emphasized Kenya’s growing role in the global digital economy and the importance of supporting innovation in Crypto as well as AI:
“Two major global things that are attracting attention today are AI and Crypto. We are happy as a country that we are facilitating young people to explore these opportunities. We are here to learn from this community and are truly impressed by the Kenyan Virtual Assets Chamber, which has a wealth of knowledge.
We are working with stakeholders and partners like Binance to ensure we align with existing programs and upskilling initiatives.”
He also stressed the need to expand digital access and support Kenya’s potential as a tech hub:
“We don’t want to limit these opportunities—whether in established or developing areas. We want to connect more regions so that no one is left out.
We commend Binance and the community and are ready to work with you to unlock opportunities and cement Kenya as the ‘Silicon Savannah’, a global hub for tech. We believe Kenya can rank even higher in global innovation, and we are committed to working with agencies, private sector companies, and young people to uplift them.
Our country is blessed with immense talent, especially in technology, and we want to make Kenya the go-to destination for tech investment.”
Binance’s CMO, Rachel Conlan, was present at the event in Kenya, reinforcing Binance’s commitment to the region.
Connect with Binance CMO @RachelConlan, in our latest community meetup in Nairobi
Mar 19, 2025
5PM EAT
Westlands, Nairobi
Don’t miss this amazing opportunity to learn and connect with the #Binance team. pic.twitter.com/97QX1BPwLb
— Binance Africa (@BinanceAfrica) March 18, 2025
She spoke about the country’s rapid adoption of cryptocurrency and the role Binance is playing in supporting financial literacy and access to digital assets:
“Kenya’s progress in digital finance is a model for the entire continent. The level of enthusiasm and engagement from the community, regulators, and business partners here has been truly inspiring.
We are thrilled to be part of this journey and to work closely with key stakeholders to ensure the long-term success of crypto adoption and the digital economy.”
Binance is investing in crypto education and upskilling initiatives through programs like Crypto School, which provides locally tailored courses for Kenyans to learn about cryptocurrency and blockchain at their own pace. Binance Academy also continues to provide educational resources to help users make informed financial decisions.
The company remains committed to working with regulators in Kenya and across Africa to develop frameworks that support innovation while ensuring investor protection and long-term industry sustainability.
At the event, Tony Olendo, Co-Founder of Vifi Labs, emphasized the need for a Kenyan Shilling-backed stablecoin to strengthen the local crypto ecosystem. He highlighted how such an innovation could empower the local economy and offer greater financial sovereignty.
Larry Cooke, a Binance spokesperson, explained the continued efforts toward advocating for industry growth and regulatory clarity.
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