A new industry report reveals Binance’s overwhelming control of the centralized exchange (CEX) airdrop and staking rewards market.
In 2024 alone, the crypto giant secured $2.6 billion out of a total $2.7 billion distributed through airdrops and reward programs – an astonishing 94% market share.
[TECH] LIST | A Look at Crypto’s Biggest Top 5 Airdrops in 2024: In 2024, the airdrop scene was marked by some of the most valuable and high-profile token distributions in crypto history. From Solana-based.. https://t.co/3iza3QYaZj via @BitcoinKE
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This near-monopoly underscores Binance’s continued dominance in crypto user engagement, reward distribution, and early-access opportunities.
In a statement, Binance announced key upgrades to its airdrop infrastructure aimed at improving the user experience and simplifying participation across its reward channels.
Launched less than a year ago, Binance’s HODLer Airdrop program has quickly become a preferred destination for both users and new token projects. The platform offers a streamlined way for emerging crypto ventures to reward early supporters while giving Binance users an edge in accessing fresh opportunities.
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https://t.co/nKN8HrT86m… @binance— Thaddeus Storm (@Thaddeus_Storm) February 15, 2025
With the surge in adoption, Binance is doubling down. The company has overhauled its Launchpool and BNB Earn pages, introducing a more intuitive interface and expanded functionality to track and manage airdrop participation.
“We’re making it easier than ever for users to tap into BNB’s full potential and participate in high-quality token launches,” said Jeff Lee, VP of Product at Binance.
“The redesigned Launchpad and BNB pages reflect our commitment to user education, simplicity, and maximizing rewards.”
What’s New for Binance Users?
The redesigned BNB page now offers real-time airdrop data across platforms including Launchpool, Megadrop, and HODLer Airdrops. Additional features include:
- Trading fee discounts
- Tiered VIP benefits
- A personalized rewards history dashboard
These improvements aim to keep Binance ahead of the curve as competition in the airdrop and staking space intensifies. The upgrades also reflect a broader push to strengthen the platform’s reputation and maintain trust with its global user base.
Addressing Airdrop Integrity
Last month, Binance Research published findings highlighting systemic flaws in the airdrop ecosystem – ranging from unclear eligibility requirements to uneven reward distribution. In response, Binance is taking a more proactive stance on transparency and reliability, seeking to maintain both user trust and regulatory alignment.
As the airdrop landscape evolves, Binance appears intent on not only leading the pack but also setting the standard for how centralized platforms handle token rewards in a fast-changing market.
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— BitKE (@BitcoinKE) January 1, 2022
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