Back in May 2010, Florida-based programmer, Laszlo Hanyecz, made what is now one of the most iconic transactions in cryptocurrency history: he exchanged 10,000 Bitcoin for two Papa John’s pizzas.
At the time, Bitcoin was priced at just $0.004 per coin, bringing the total cost of the order to just $41.
Fast forward to today, and those 10,000 BTC would now be worth more than $1.1 billion, thanks to Bitcoin’s latest rally that pushed it past a record-breaking $111,000 per coin.
📉 Regret Level: MAX
2013: Bought a Toyota Prius with 1,000 BTC
2024: That $BTC is now worth $81MCrypto is a wild ride.
Here’s a breakdown of the most expensive #Bitcoin purchases in history: https://t.co/v1hQO3Islj #CryptoRegrets #Bitcoin #CryptoWeird
— BitKE (@BitcoinKE) April 4, 2025
In retrospect, what seemed like a small purchase has gone down in history as the most expensive pizza order ever made.
To put it in context: with Bitcoin at today’s prices, Hanyecz’s spent crypto could now buy more than 53 million pizzas, assuming each costs about $20.
While some view Hanyecz’s move as a costly mistake, it was a pivotal moment that helped establish Bitcoin as a legitimate means of payment.
Industry experts widely regard this transaction as the first real-world use of Bitcoin to buy a tangible product.
#Bitcoin at $100K |
These 2 pizzas are now worth over $1 billion
Here’s why: https://t.co/alp1WxMBq5 pic.twitter.com/87aJWoKvJd
— BitKE (@BitcoinKE) December 5, 2024
It was a turning point that transformed Bitcoin from a theoretical digital asset into a functioning medium of exchange—proving that decentralized, peer-to-peer digital payments were both viable and valuable.
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