Bitget Wallet, the non-custodial crypto wallet by the BitGet crypto exchange, has unveiled a new brand identity to reflect its evolution into a full-service crypto wallet designed for everyday use.
With over 80 million users, Bitget Wallet has strategically expanded its offerings beyond trading and earning to onchain discovery and global payments. With the new logo symbolizing greater simplicity and direction, Bitget Wallet stands by the inclusive motto – Crypto for Everyone. This belief is now part of a broader initiative — the Crypto for Everyone Movement — aimed at onboarding the next billion users. Through this, it plans to incentivize the community with a pool of $1 million as gratitude for support.
“The role of wallets is evolving – it’s moving from a niche tool to one with real-world utility for everyday needs,” said Alvin Kan, COO of Bitget Wallet.
“This rebrand is part of a longer-term plan to make crypto accessible for everyone. We’re building towards a future where interacting with crypto feels as easy as using Uber or Paypal,” he added.
Bitget Wallet’s growth has coincided with increased demand for self-custody and alternative financial access, particularly in regions where banking infrastructure is limited. The platform saw a 300% increase in users over the past year, with the fastest growth in:
- Africa (+959%)
- Europe (+367%), and
- The Middle East (+350%)
as more users turn to crypto wallets to store value, make payments, and navigate unstable local economies.
REPORT | #BitGet Saw Over 300% User Growth in Africa in 2024 – The Highest Regional Growth Globally
The report outlines milestones that propelled @bitgetglobal to become the second-largest exchange ecosystem by user base in 2024https://t.co/jYhUabHmp4 @BitgetWallet
— BitKE (@BitcoinKE) January 25, 2025
Bitget Wallet’s rebrand focuses on making crypto easier and more powerful for everyday users, built around four core functions:
- Trade
- Earn
- Pay and
- Discover
Users can:
- Explore new tokens through curated insights dashboards
- Monitor market trends with real-time analytics in Alpha, and
- Execute trades across 130+ blockchains using one-click, gas-free swaps.
The wallet also supports simple staking and yield features to help users grow their assets, and enables spending directly from the wallet via in-app purchases, QR code payments, and crypto cards.
With plans to support tokenized real-world assets such as stocks and gold, Bitget Wallet continues to expand its reach beyond digital assets. To ensure a secure experience, the platform includes built-in protections like real-time risk monitoring and transaction screening, helping users stay safe while navigating onchain finance.
“Bitget Wallet stands strong with the essence of crypto extending beyond our decentralized vision, serving as a critical access layer across trading, earning, and payments for onchain assets.
Users now have an even more powerful tool – simple to use, accessible, and packed with capabilities – that connects people to opportunity, wherever they are, whenever they need,” said Gracy Chen, CEO at Bitget.
PARTNERSHIP | BitGet, a Top 5 Global Crypto Exchange, Integrates with South African Fintech, CallPay, to Enable Users Make Bank Deposits and Withdrawals
According to a media statement by the company, BitGet is temporarily waiving all deposit fees and offering a 25% rebate in… pic.twitter.com/NITBYplDoH
— BitKE (@BitcoinKE) March 5, 2025
To mark the rebrand, Bitget Wallet is launching the Crypto for Everyone Movement in partnership with leading ecosystem projects, offering over $1 million in rewards and inviting users to explore the updated platform through interactive campaigns.
More details on the brand update and product roadmap are available on the Bitget Wallet blog.
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