A new H1 2025 on crypto has revealed that memecoins are the only crypto sector to post positive returns in the first half of 2025.
According to the data, the memecoin sector returned an average of 1,313%, dramatically outperforming other crypto segments – most of which have recorded double-digit losses this year.
“In the first half of 2025, memecoins were the only profitable narrative, with a year-to-date return of +1,313.5%,” the report stated.
Other sectors, such as Real World Assets (RWAs), Artificial Intelligence (AI), and Layer 2s, posted negative average returns, despite strong interest in their long-term potential.
- RWAs fell by 33.6%
- AI tokens dropped by 29.4%, and
- Layer 2 tokens saw losses of 17.3%.
TOKEN ANALYSIS | #RWA Launchpad, Collaterize $COLLAT Surges 300% in 5 Days Following @solana Founder Repost
“In our model, a portion of each tokenized asset goes into a dedicated liquidity pool ensuring it’s immediately tradable.” – @CollaterizeHQ https://t.co/gz57ATFHZs pic.twitter.com/PhI1RaxPJk
— BitKE (@BitcoinKE) May 22, 2025
Top-Performing Memecoins
Among the best-performing memecoins were:
- Brett (BRETT) — Based on Matt Furie’s “Boy’s Club” comic and built on Base, it skyrocketed by 7,727%.
- Book of Meme (BOME) — Launched by artist Darkfarms, it surged by 1,964%.
- Dogwifhat (WIF) — A Solana-based token, which gained 1,589%.
- Pepe (PEPE) — An Ethereum token inspired by the famous meme frog, which rose by 514%.
- Shiba Inu (SHIB) — The popular Ethereum-based dog token, up 176%.
As of June 11, 2025, Pump.fun has facilitated the launch of 5,897,541 new memecoins, marking an explosive surge in token creation. This represents more than a tenfold increase compared to the roughly 540,000 new tokens launched across decentralized exchanges by early April 2024, according to CoinGecko.
In the first half of 2025, meme coin creation consistently exceeded 800,000 per month, averaging 1,117,943 new tokens monthly. January 2025 set the tone with a staggering 1.7 million meme tokens launched in just one month.
| Month | Total Created (Tokens) | Average Daily Launches |
|---|---|---|
| January 2025 | 1,727,508 | 55,726 |
| February 2025 | 1,140,175 | 40,721 |
| March 2025 | 823,401 | 26,561 |
| April 2025 | 1,001,077 | 33,369 |
| May 2025 | 897,553 | 28,953 |
This surge highlights the memecoin sector’s ongoing appeal, even in the face of extreme volatility and high attrition. While the vast majority of these tokens fade shortly after launch, the relentless pace of new creations suggests that traders and creators remain undeterred — driven by the lure of rapid, speculative gains.
STATISTICS | https://t.co/nDFpSnSj5U #MemeCoins Face Mass Extinction – Less Than 1% Survive
The collapse of the memecoin market has contributed to a staggering $1 trillion loss in overall crypto market capitalization.
Analysts warn that this shift in capital allocation may… pic.twitter.com/4npj6Tdkzl
— BitKE (@BitcoinKE) March 15, 2025
Which raises a critical question: Are meme coins profitable enough to sustain this level of hype and activity?
While most of these tokens have little to no utility, their communities and cultural appeal continue to drive strong speculation and trading volume – a hallmark of the memecoin sector.
MARKET ANALYSIS | #MemeCoins Outperformed All Crypto Categories in 2024
The memecoin category outperformed all other crypto asset classes in 2024, with its market cap surging by 500% – rising from $20 billion in January to $120 billion in December 2024https://t.co/OSc4F554KN pic.twitter.com/lgS6EiUB2B
— BitKE (@BitcoinKE) January 6, 2025
Contrast with Other Narratives
The memecoin boom stands in stark contrast to the performance of more “serious” narratives that dominated headlines throughout 2024 and early 2025.
Despite considerable institutional interest and development in RWAs and AI, these sectors struggled to deliver returns. Infrastructure tokens – including Layer 1s and Layer 2s – also failed to excite the market, suggesting a continued dominance of speculation-driven plays over fundamentals.
| Category | Profit (%) | Loss (%) |
| Meme | 18.82% | 81.18% |
| RWA | 28.90% | 71.10% |
| Layer 1 | 10.23% | 89.77% |
| DEX | 10.22% | 89.78% |
| Lending | 11.11% | 88.89% |
| NFT | 8.04% | 91.96% |
| GameFi | 8.37% | 91.63% |
| Restaking | 8.62% | 91.38% |
| AI | 8.69% | 91.31% |
| Layer 2 | 6.14% | 93.86% |
Even the DeFi and gaming/metaverse sectors saw declines of 17.0% and 21.0% respectively, underscoring a broader downturn in utility-based crypto investments.
Memecoins: A Speculative Favorite
CoinGecko attributes the memecoin rally to their cultural resonance and viral nature, which often leads to rapid price movements fueled by community-driven hype. These characteristics have made memecoins a favorite among retail traders looking for quick returns – especially amid otherwise stagnant market conditions.
A Legendary Trader Turned $8,000 into $5.7 Billion with Shiba Inu – The Blueprint for MemeCoin Investing
When an investor quietly bought $8,000 worth of Shiba Inu in August 2020, no one noticed. Fast-forward 14 months, and . . .https://t.co/ubDLRuqNHJ @ShibainuCoin @ShibArmy pic.twitter.com/p8511ZHbVn
— BitKE (@BitcoinKE) May 20, 2025
As the second half of 2025 unfolds, memecoins remain a rare bright spot in an otherwise underperforming crypto landscape.
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