MasterCard has announced the roll out of the E-Livestock Global’s traceability system to help bring end-to-end visibility to the cattle supply chain in Zimbabwe.
The new solution is powered by MasterCard’s blockchain-based Provenance solution and is expected to help Zimbabwean farmers prove the origin and health records of the cattle, while reducing risks to buyers.
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According to MasterCard, Zimbabwe is the first African country to see the E-Livestock Global roll out, which indicates the solution will be available in other markets in the near future.
Describing how the system works, MasterCard said:
“Commercial farmers and dipping officers tag each head of cattle with a unique, ultra-high frequency RFID tag – as mandated by the Ministry of Agriculture – and register it and its owner onto the solution. Each time the animal gets dipped, vaccinated or receives medical treatment, the tag records the event onto the traceability system.
E-Livestock Global records these events to maintain a secure and tamper-proof trail of each animal’s history. This, in turn, supports the entire supply chain with trusted, transparent, and verifiable data.”
– MasterCard
The solution has added benefits to both farmers and buyers.
For farmers, the solution offers:
- Irrefutable record that proves ownership
- Supports sales and exports
- Allows them to obtain loans using cattle as collateral
For buyers, the solution offers:
- Ability to efficiently manage operations
- Guaantees product quality to the customers
According to Max Makuvise, Founder / President, E-Livestock Global:
“Mastercard’s Provenance solution can safely and securely track the authenticity of the cattle’s journey at every stage, from birth to sale.
Tracking the medical history of cattle on a tamper-proof blockchain ledger will foster renewed trust in Zimbabwean cattle farming and re-establish Zimbabwe’s credibility as an international beef exporter. It will also open up new opportunities for farmers – especially small farmers who were impacted the most by the 2018 outbreak.
Ultimately, this will drive trust for multiple stakeholders by combining industry expertise with data privacy.”
– Founder, E-Livestock Global
A first in the Middle East and Africa, the solution brings new hope to the country’s agricultural sector after an outbreak of tick-borne disease in 2018 led to the death of 50,000 cattle.
The lack of a traceability system has seen Zimbabwe unable to export beef to lucrative markets in Europe and the Middle East in recent years, reducing export earnings from beef, which are important to the country’s economy.
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