South African fintech startup, Omnisient, has announced a $7.5 million investment from Arise, a company that invests in African financial service providers and fintech opportunities across the continent.
Founded in December 2019, Omnisient is a privacy-preserving data collaboration and insights platform that allows the owners and users of consumer data to collaborate to extract commercial insights without compromising consumer privacy. The technology provides a controlled, secure environment in which data can be analyzed.
According to the firm, its platform protects 160 million consumer profiles and is helping millions of underserved individuals to qualify for loans, insurance, and other financial services by using consumer shopping behaviour to aid credit risk assessments.
Its approach to preserving privacy also enables retailers, financial services, and healthcare firms to collaborate on consumer intelligence. This has reportedly earned the firm numerous accolades, notably:
- ‘Most innovative financial inclusion tech of the year’ (Africa Bank 4.0 Summit), and
- Top 200 game-changing startups (TechCrunch)
The investment from Arise will support Omnisient’s plans to take its technology to markets in Africa, the UK, the U.S.A., and the Middle East making it only the latest South African fintech to seek global expansion.
“Our mission is to create the world’s largest repository of alternative consumer data to grow financial inclusion,” said Jon Jacobson, Co-Founder of Omnisient.
“The investment from Arise will enable us to expand and partner with larger data providers. This will allow banks and insurers to extend financial services to millions more people globally, driving financial inclusion on an unprecedented scale.”
Leading South African neobank, TymeBank, also recently revealed it would expand to Indonesia while already present in Vietnam and Philipinnes.
🇿🇦FINTECH AFRICA | South African Digital Bank, TymeBank, to Launch in Indonesia by End of 2024 #TymeBank, the first digital bank to break even in South Africa and the entire continent within five years of its launch in February 2019, has seemingly earmarked the South East Asian… pic.twitter.com/tAvmn9Z5bN
— BitKE (@BitcoinKE) August 28, 2024
The round is still open, and Omniscient is assessing strategic partners for the US market and the retail media space.
“This investment aligns with our vision of using cutting edge fintechs to drive growth in Africa’s financial services sector,” said Gavin Tipper, CEO of Arise. “Omnisient’s technology will assist banks and data providers in identifying new customers, unlocking new revenue streams and will foster financial inclusion,” he added.
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