Recently, MicroStrategy conducted an online event to help institutions understand how to design a strategy to enable them invest in bitcoin.
MicroStrategy is currently the largest holder of bitcoin among publicly-listed companies, making it the right company to advise other corporations looking at this digital asset and how to get started.
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The talk provides a great introduction into corporations that are still speculating on the new asset and the different strategies they can use to incorporate bitcoin as part of their treasury reserve or as a new payment rail from which to build new products and services.
In this video, Michael Saylor, CEO, MicroStrategy, discusses the following (click on the links below to navigate directly to the point being discussed):
- Digital gold as smart and hard money for market dynamics
- The parable of the Argentine rancher – Balance sheet & PnL
- The balance sheet strategy for bitcoin – Cash and cash derivatives
- The PnL strategy for bitcoin – Building bitcoin open-powered products
- Supporting an on-ramp into bitcoin and its derivatives
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RECOMMENDED READING: REPORT: The Bitcoin Treasury Reserve Strategy – Lessons from Publicly-Owned Corporations
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