While this new directive now allows crypto exchanges and wallets to advertise, the following ads are not eligible for advertising on Google services:
Initial Coin Offerings (ICOs)
Decentralized Finance (DeFi) trading protocols
Promotions of specific cryptocurrencies are not permitted under the new policy
According to the updated guidelines, the following DeFi products are also not eligible for advertising:
Inital DEX Offerings (IDOs)
Token liquidity pools (LPs)
Google has also banned ‘destinations that aggregate or compare issues of cryptocurrencies or related products’ such as:
Crypto trading signals
Crypto investment advice
Crypto broker reviews
In March 2018, Google banned all crypto-related advertising across all its platforms, but 5 months later, adjusted to let regulated entities like Coinbase to advertise.
Public interest in cryptocurrencies and crypto exchanges has ballooned in recent months following Coinbase’s direct listing in April 2021 and the record-breaking bitcoin rally when the leading crypto reached it’s all-time-high price of over $64,000.
The industry has also seen a surge in traditional institutional players such as JPMorgan and Morgan Stanley, offer crypto investment services in recent months.