The survey was conducted by Ajira Digital, an official government program put in place to help find employment opportunities for young Kenyans.
According to Carole Kariuki, who is CEO of KEPSA, 63% of adults across Kenya are aware of the gig economy. Moreover, 29%, representing 7.3 million people, were aware of the Ajira Digital Program compared to 5.5 million (14%) in 2019.
KEPSA is the private sector apex and umbrella body set up in 2003, to bring together business community in a single voice to engage and influence public policy for an enabling business environment. The Kenya Private Sector Alliance (KEPSA) is a limited liability membership organization.
With current membership of over 500,000 direct and indirect members organised through Business Membership Organizations and Corporate members, KEPSA is a key player in championing the interests of the Kenyan business community in trade, investment, and industrial relations.