Binance has become the exclusive crypto and blockchain sponsor of the 7th season of the popular music competition television series in Nigeria – Nigerian Idol.
The seventh season of Nigerian Idol kicked off with a series of auditions with the musical contestants judged based on their creativity, strength of voice, and stage performances.
After multiple audition rounds, 50 contestants proceeded to ‘Theatre Week’ and subsequently, 10 contestants were picked for the live performances which will air on Dstv and Gotv platforms.
The show will commence on February 6, 2022 and will be hosted by popular radio and TV personality, IK Osakioduwa.
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SEE ALSO: Binance Becomes Official Sponsor of the 2022 Africa Cup of Nations (AFCON 2021) – The Largest Soccer Event in Africa
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In an exclusive with BitKE, Emmanuel Babalola, Binance Director, Africa, reiterated the company’s mission to drive mainstream crypto adoption in Africa in 2022 after a successful 2021 for the company across the continent.
Speaking about the Nigerian Idol sponsorship, Babalola said:
“In a world of diversity, music scales through differences and unites people of contrasting backgrounds. As such, it is a thrilling opportunity to sponsor the popular musical competition, Nigerian Idol as it is another step in our efforts to drive the mainstream adoption of crypto.
Nigerian music continues to take centre stage globally and it’s never been a more exciting time to support this.”
– Binance Director, Africa
This is the second major sponsorship by Binance in Africa following the Africa Cup of Nations tournaments (AFCON 2021) exclusive crypto exchange sponsorship. AFCON is the biggest soccer tournament in Africa.
The Nigerian Idol season 7 will end on Sunday, May 22, 2022 with the winner taking N50 million worth of prizes.
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RECOMMENDED READING: Binance Smart Chain’s $1 Billion Growth Fund Collaborates with South Africa’s CV Labs to Drive Blockchain Adoption in Africa
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