In an exclusive with BitKE, Emmanuel Babalola, Binance Director, Africa, reiterated the company’s mission to drive mainstream crypto adoption in Africa in 2022 after a successful 2021 for the company across the continent.
Speaking about the Nigerian Idol sponsorship, Babalola said:
“In a world of diversity, music scales through differences and unites people of contrasting backgrounds. As such, it is a thrilling opportunity to sponsor the popular musical competition, Nigerian Idol as it is another step in our efforts to drive the mainstream adoption of crypto.
Nigerian music continues to take centre stage globally and it’s never been a more exciting time to support this.”
– Binance Director, Africa
This is the second major sponsorship by Binance in Africa following the Africa Cup of Nations tournaments (AFCON 2021) exclusive crypto exchange sponsorship. AFCON is the biggest soccer tournament in Africa.
The Nigerian Idol season 7 will end on Sunday, May 22, 2022 with the winner taking N50 million worth of prizes.