Meta, the parent company of Facebook and Instagram, some of the leading social media platforms globally, has announced that users will soon be able to create NFT digital collectibles on Instagram and sell them to fans both on and off Instagram as it continues its foray into the NFT space.
Soon you’ll be able to make and sell #NFTs on @instagram, starting with @0xPolygon. You can also now connect to @solana and Phantom wallet, and see information about @opensea collection: https://t.co/aH8035Tk8n
Comment your #NFT below 👇 pic.twitter.com/dvHau9n9Yu
— Meta (@Meta) November 2, 2022
“People can easily support their favorite creators by buying their digital collectibles directly on Instagram. We’re testing these new features with a small group of creators in the US first, and hope to expand to more countries soon.”
The NFT support comes through a toolkit that will enable users to create, and showcase their collectibles. Creation is handled on the Polygon blockchain while integration with the Solana blockchain and Phantom wallet are underway.
Video collectibles are also expected to be supported soon.
NFTs on Instagram will also contain additional metadata such as collection names and descriptions particularly coming from the OpenSea marketplace.
Instagram has been testing ways for users to post NFTS on their pages and as profile pictures (PFPs) since May 2022, but this will be the first time that users can create NFTs and collections on the platform.
In Africa, Instagram began to test the ability for users to dabble in NFTs in August 2022, announcing support for PFP NFTs hosted on Ethereum, Polygon, and Flow.
Meta says it is pursuing NFTs for both Instagram and Facebook based on user feedback where creators said that NFTs help to ‘take control of their work, their relationship with their fans, and how they can monetize.’
Users connect their accounts to a wallet of their choice, upon which they can select any NFT they own that they would want to share on social media.
Once a creator or collector posts a digital collectible, it will have a shimmer effect and can display public information, such as a description of the NFT. Posts will also be visible on their profile.
On Instagram, both a creator and collector can be tagged onto the NFT. Meta has previously said it aims to improve accessibility, lowering barriers to entry, and increase inclusivity in the NFT space.
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