MasterCard is adding on to its blockchain programmes with the launch of its Web3-based MasterCard Artist Accelerator Program, in partnership with Polygon Studios.
📢ANNOUNCED AT CES📢
@Mastercard will launch the Mastercard Artist Accelerator #onPolygon👉🏾a Web3-based, fan-driven initiative to develop and launch emerging musical artists in the digital economy 🎵 💳https://t.co/oEK7g29XyH pic.twitter.com/D5kRZRtPU4
— Polygon – MATIC 💜 (@0xPolygon) January 6, 2023
The program is intended to connect select artists from around the world with notable mentors and a dynamic fanbase as they learn and create in Web3. According to Mastercard, the program culminates later in 2023 with a livestreamed artist showcase.
“With the MasterCard Artist Accelerator, we are expanding access and driving connections further with cutting-edge Web3 technology,” said Raja Rajamannar, Mastercard Chief Marketing and Communications Officer. “Our vision is to bridge passion and purpose, spotlighting amazing emerging artists and creating an interactive community that allows participants to learn, experiment and grow together.”
Expected to begin in March 2023, the MasterCard Artist Accelerator will prepare 5 emerging artists – such as musicians, DJs, producers – with the tools, skills, and access to forge their own musical paths in the digital economy.
The artists will gain exclusive access to special events, music releases and more.
The program includes a curriculum which is expected to teach the artists how to build (and own) their brand through Web3 experiences like:
- Minting NFTs
- Representing themselves in virtual worlds, and
- Establishing an engaged community
Designed as a space for creators to come together and grow their music communities, the MasterCard Artist Accelerator also invites fans to have a seat at the table.
The Mastercard Music Pass, a limited edition NFT, will give holders access to the exclusive Web3 x Music educational materials, unique resources through our collaborations and priceless experiences – in real life and the metaverse. With this token, fans can join the platform and learn alongside artists to sharpen their own tools and knowledge of the space.
“Web3 has the potential to empower a new type of artist that can grow a fanbase, make a living, and introduce novel mediums for self-expression and connection on their own terms,” said Ryan Wyatt, CEO of Polygon Studios.
“The MasterCard Artist Accelerator not only shows the power of brands embracing this new space, it provides tools that can educate consumers on how to participate. This is an important step forward in opening up the benefits of Web3 to more people.”
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