Ethereum Naming Service (ENS), the protocol that generates the addresses for usage across Ethereum, has announced that website owners with a Domain Name System (DNS) can now integrate directly with ENS.
“While ENS launched in May 2017 only supporting the ENS-native TLD .ETH, ENS has always been capable in principle of supporting more TLDs. To expand the namespace on ENS, we’ve decided against simply creating additional ENS-native TLDs and in favor of integrating the existing DNS namespace.
We think this approach is best for users and gives ENS the best chances for long-term success.”
– The Ethereum Name Service (ENS)
The Domain Name System is how the internet organizes itself. It links domain names like Google.com or Bitcoinke.io to IP addresses so people can more easily find and browse websites.
The Ethereum Naming Service provides web addresses that let users own all data associated with their domain name and can use these web addresses as crypto wallets.
ENS domains have the added bonuses of being decentralized to increase censorship resistance as well as serving as Ethereum addresses.
Instead of typing in 64-character Ethereum addresses and praying that you didn’t transpose a 0 and a O, .eth names allow you to send directly to a website, such as janedoe.eth.
DNS however won’t assume all the qualities that are provided by ENS:
You can’t guarantee ownership of a DNS name in ENS, since the owner can change
With .eth names effectively being NFTs, they can be transferred by just sending them, but DNS names cannot
As NFTs .eth names can also appear in user wallets, which DNS names cannot
While ENS started as only .ETH names for Ethereum addresses, it has grown to be a full-fledged extension of DNS, functioning in parallel and enabling a whole new set of use cases that include: