Binance, the world’s largest cryptocurrency exchange, has announced it has signed a partnership agreement with the Recording Academy® to become the first-ever official cryptocurrency exchange partner for the 64th Annual GRAMMY Awards® and GRAMMY® Week events, including the inaugural Recording Academy Honors celebration.
As the official crypto exchange partner of the GRAMMY Awards, Binance will continue to work with the Recording Academy throughout the year to bring various Web3 technology solutions and experiences to the organization’s members, events and initiatives.
“As we continue to evolve the Recording Academy for a rapidly changing music industry and for the next generation of creators, we feel that it’s important to work with innovative partners to explore new monetization avenues for our members and create new experiences for music fans.
As the leading player in the crypto and blockchain space and with its community-focused approach, Binance is the perfect partner for the GRAMMYs and for our mission to empower music people around the world.”
– Panos Panay, Co-President, Recording Academy
Additional details about the partnership will be announced at a later date.
Live from MGM Grand Garden Arena in Las Vegas, the 64th Annual GRAMMY Awards will be broadcast live on April 3, 2022, at 8 PM. ET/5 PM. PT on the CBS Television Network and will be available to stream live and on demand on Paramount+.
About the Recording Academy
The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals.
Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music’s history while investing in its future through the GRAMMY Museum, advocates on behalf of music creators, supports music people in times of need through MusiCares®, and celebrates artistic excellence through the GRAMMY Awards– music’s only peer-recognized accolade and highest achievement. As the world’s leading society of music professionals, we work year-round to foster a more inspiring world for creators.