The latest social media consumption in Kenya report released by the United States International University Africa (USIU-Africa) in partnership with the U.S. Embassy in Nairobi, has shown WhatsApp to be the most dominant platform closely followed by Facebook.
According to the report, the use of social media in Kenya is as follows:
The vast majority of kenyans motivations for using social media is to acquire information followed by entertainment, and social interactions. Facebook and WhatsApp dominate in these categories on all fronts.
The report has also shown that over 70% of Kenyans read online blogs with entertainment and educational blogs being the most popular blog categories.
The above information sheds light into why blockchain, crypto and financial discussions are very popular on WhatsApp in Kenya. As BitcoinKE, it would also explain why we have a huge and a growing community on various social media platforms especially on Facebook.