We will expand ways for people to check out available products and make purchases right from a chat. We also want to make it easier for businesses to integrate these features into their existing commerce and customer solutions.
This will help many small businesses who have been most impacted in this time.” ~ WhatsApp
To facilitate and enable these in-app sales, the company will be offering Facebook hosting services to help them better manage their WhatsApp messages, sell products, keep their inventory up to date, and quickly respond to messages they receive and wherever their employees are.
WhatsApp Business, launched in early 2018, currently has over 175 million users who will be able to access and use this feature.
It is also highly likely that this feature will be available at some future time to over 2 billion people who use WhatsApp today.
Here are some stats on WhatsApp:
Over 2 billion users
India is the largest market with over 200 million users
Brazil has over 120 million WhatsApp users
U.S. accounts for only 23 million WhatsApp users
WhatsApp has the highest penetration in the Netherlands at 85%
WhatsApp second highest penetration is Spain at 83.1%
WhatsApp third highest penetration is in Italy at 83%
450 million people use WhatsApp Status
WhatsApp has also said it will start charging business customers for some of its services as part of its revenue generation from the expanded business offerings.
In 2019, Facebook announced that it was already testing the WhatsApp Pay feature in India. It was later announced that the feature was also being tested in Brazil, the two largest users of WhatsApp.
Offering in-app purchasing capabilities provides a perfect platform for testing out the company’s Libra cryptocurrency. It will be interesting to see if this new service will ultimately lead to such future plans.